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Richmond Cigarettes
Richmond cigarettes are a value brand of tobacco cigarettes re-introduced into UK markets in 2000. They come in the usual varieties (King Size, Smooth, Superking (100mm)) and also a menthol variety. The brand is in competition at the lower end of the market, against value UK cigarette brands such as Mayfair, Sovereign and Park Road. Richmond\'s variants Superkings and King Size are the fourth and fifth top-selling cigarettes in the UK respectively.
Richmond\'s occupation of the lower price brackets means however, that it is associated with inferior quality. They are characterised by the bright blue packaging, which in early 2006 underwent a redesign: the serif font used being replaced for a more modern sans-serif, and general appearance becoming more minimalist. Richmond cigarettes contain tobacco which has been passed down from the company \"Lambert & Butler\" and the rare brand L&P contain tobacco which has been passed down from richmond In 2008, new limited edition packs of Richmond cigarettes were released under the name \"Chill Edition\". Hence the \"Imperial Tobacco\" logo on the right side of Richmond cigarette\'s.
